Rachel Arora : Editing & writing
India: New Delhi; Posted: 22/May/2008
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Skills: SEO writing, Lifestyle Articles, Travel Articles, Website content, Editing & Proofreading
Clients: Ayushveda, Ishir, LB Associates, Merinews, Aromatherapy,
Sample URLs: http://www.merinews.com
from Indian Institute of Human Rights;
5+ years experience.
Ayushveda (Till Date)
Freelance Content Developer
My responsibilities include developing SEO based content for various websites and portals.
LB Associates, NOIDA (Till Date)
Associate editor and Content developer
LB Associates is a leading publishing house in India producing magazines like Diplomatist, Swift Post, and Pet Creatures etc. My responsibilities included writing on various themes for the magazines and also writing for a project supervised by UNESCO in affiliation with NIFT.
? I also prepared the Newsletters and Press Releases for IIPTF (India International Pet Trade Fair), the largest Pat Fair of Asia ?2008.
? My responsibilities also included working closely with the layout team for magazines and journals such as Swift Post, Diplomatist, and Creature Companions etc.
? Preparing and working on the Branding and marketing strategies including the phrasing of cash lines, slogans, brochures, postcards and leaflets.
ISHIR Info Tech, NOIDA
ISHIR Info Tech is a professional new media company based in NOIDA. I worked as senior content developer. My responsibilities included:
? Developing quality content for various websites for clients
? Revamping the content for the in-house websites
? Developing content based on SEO
? Writing content for brochures, e-mail campaigns, collaterals and whitepapers
? Extensive research for incorporating branding and marketing strategies
Merinews is India?s first Citizen Journalism news portal. I have written several articles on varying topics ranging from lifestyle, politics, entertainment, travel and psychology to current affairs, women and child issues, social issues etc. My key responsibilities included:
? Creating a balance between the hit count of the site and quality of the articles
? Writing articles based on extensive research
? Visiting different places for doing spot stories
? Writing about different tourist destinations
? Doing the weekly tarot forecast
? The site won the prestigious Webby Awards, considered the Oscars in e journalism in which one of my articles was picked up by the United Nations on Child Labour.
Maverickmav Pvt. Ltd, Gurgaon
Maverickmav is a web designing firm with its headquarters located in Australia.
There are three development centers based at Jaipur, Gurgaon and Vietnam.
They cater to clients located in Australia, Canada and the UK.
? Search the key words and compose the titles on their basis.
? Research on the topics.
? Collect relevant matter from the internet, libraries, newspapers etc.
? Write Articles ranging from 300 ? 900 words.
? Forward them for being edited and reviewing of the key words to the SEO expert.
? Give project reports to the Manager
? Write articles on the various services launched by our company e.g. logo service, cartoon logo service, link building service, web site considerations, accessibility, internet marketing etc.
? Writing content for the home page of new websites and banners.
? Writing the story board for cartoon illustrations.
? Reading and understanding the ?creative briefs? completed and sent across by the client and writing about their products and services.
Key Projects handled:
1) Synthetic grass (AU)
2) ID Homes (Canada)
3) Mounts. TV ( UK)
4) Simple Continuity (UK)
5) Natty Yarns (UK)
6) File Tax Online (AU)
7) Wysowl Pvt Ltd. (AU)
8) Kleen Magic (AU)
9) Profile Fitness (AU)
10) David Wooley?..Fashion Portal (AU)
11) Aromatherapy (AU)
12) John Wilson (AU)
An Inforadiate technology was a UK based Telecom Company. Its main businesses included catering to wireless providers in the UK:
Three G Network
1) Writing articles on various products and services in the telecommunication department.
2) Describing the features of Nokia and LG phones.
3) Developing product specific content on wireless service providers in the UK.
4) Highlighting the USPs of different products, comparing them with their competitors and focusing on their added advantage.
Icon Data Management, NOIDA
Worked as a Q/A in the voice department for MAS 90, a business and accounting software solution.