Shashank Srivastava : Marketing and public relations
India: New Delhi; Posted: 26/Mar/2008
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Skills: Internet Marketing, Lead Generation, PR Activities and Media Relation, Analyst Relation, Website optimization, Event Management
Clients: References available upon request
Sample URLs: http://www.artiszengallery.com ; http://www.imageeffect.com
Education: Master of Business Administration
from Faculty of Management Studies (FMS) - Ajmer University;
5+ years experience.
Internet Marketing: Positioning and branding, Search Engine Marketing and Search Engine optimization for maximum visibility and exposure
Lead Generation: Consulting and creating channels for lead generation through web activities, online campaigns like general email campaigns, white paper campaigns, designing and conducting webinars (web seminars) etc.
PR Activity and Media Relations: Creating and distributing PR (press releases through) online channels both paid and unpaid, following up with editors and specific reportors to interview company / client executives for articles and stories. Working closely with content writer for a biliner or an advertorial.
Analyst Relations: Initiating and following up with analysts in specific domains for technology / product briefing. Get mention in research reports and rankings. (Forrester, Gartner, Bloor Research)
Event Management: Organizing and Managing activities - collateral, signage creation and logistics for trade shows / seminar / conferences
11+ years of experience with majority of work done in technology and IT companies in North America - USA, and India. Open to working during customer specific time zones.