Lynne Steel : Marketing and public relations
US: other locations; Posted: 21/Feb/2008
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Skills: marketing, strategy, traditional and new media communications, public relations, events, channels, campaigns
Clients: entertainment, mobile, Internet, security, sensors, video streaming, Internet TV, interactive advertising, games
Education: [ no degree ]
1 year experience.
Senior marketing executive with strategic marketing, business development and communications skills. Over twenty years experience in developing "go to market" strategies for leading edge and bleeding edge companies. Recent projects include interactive TV, video streaming, mobile entertainment, new media advertising, high profile public relations, industry analyst meetings, brand development, business plan writing, investor presentations, sales turnaround and channel building.
Achievements - took company from formation through IPO - developed business plan that achieved $20 million in investment - launched five major products in under three years - implemented public relations campaign that produced over $2 million worth of high profile media coverage in six months - developed first interactive advertisements to demonstrate how advertising can work in the future