Freelance BBS - Stefanie Ellyn Guzikowski : Marketing and public relations
Stefanie Ellyn Guzikowski : Marketing and public relationsUS: Boston; Posted: 12/Apr/2007CONTACTfree login to see contact info QUALIFICATIONSSkills: Media and industry analyst outreach, copywriting/copyediting RATESper hour rate $90 DETAILSAccount Manager 5/2006 - 8/2006 PerkettPR, Inc., Portsmouth, NH As a senior member of the firm, my primary responsibilities with PerkettPR included pitching new business, managing account teams and client relationships, as well as creative idea development for improving the firm?s inner workings and marketing materials. I worked closely with senior level client contacts providing strategic counsel and tactical recommendations in consumer technology. I also managed internal teams to drive day-to-day account activities for our clients? public relations programs such as selling client stories to the media for potential coverage, advice on client correspondence, speaking opportunities, and planning/executing press tours. I have a reputation for being tenacious but friendly in my approach with the media. My somewhat aggressive tactics have led me to successfully secure meetings and coverage for clients with difficult-to-get media contacts with outlets such as CNN, NECN, Fortune, Boston Globe, The Wall Street Journal, BusinessWeek, and several others. Account Manager 9/1998 - 4/2006 Beaupre & Co. Public Relations, Portsmouth, NH With over 10 years of in-depth public relations and marketing communications expertise, I worked closely with clients providing public relations counsel, media and analyst relations, creative story development, project management and news announcement counsel. My focus was on high technology clients, primarily software. I have been involved in some of the biggest client acquisitions in Beaupre history: Vality; ArrowPoint and OpenMarket. I secured coverage in top publications such as The Wall Street Journal, Forbes, BusinessWeek, Fortune, Financial Times, The Boston Globe, Line56, InformationWeek, Network World, InfoWorld, InternetWeek, and eWeek and broadcast hits with New England Cable News and CNN Headline News. Account Executive 1/1997 - 9/1998 Kelly Habib John Integrated Marketing, Boston, MA At KHJ, I provided public relations services to high tech companies including media and analyst relations, speaking engagements outreach, editorial calendar outreach, product launch planning and outreach. I also provided writing services developing things such as company and product backgrounders, press releases, contributed articles, and other key materials. I played a key role in corporate name change and re-defining of messaging for a leading network management company. I was also recognized for increasing client press coverage by 300%.While at KHJ, I won a 1997 Business Marketing Association Pro-Comm ?Award for Excellence? for a public relations campaign. Marketing Associate 2/1986 - 1/1997 American Express Financial Advisors, Minneapolis, MN My primary role as Marketing Associate was to write and deliver an informational newsletter to several thousand financial advisors in the field and work with the Director of the Institutional Products Group to develop compelling marketing materials and easy to read and understand forms. During my tenure at the company, I received two "Outstanding Performance" awards for contributions to American Express Financial Advisors, Inc. (now called Ameriprise Financial) and was also nominated four times as a ?Premier Performer? - the company's top performance award. Skills & Personal Attributes: --Self-motivated individual --Clear, concise, & persuasive verbal communication --Knowledgeable & persistent when selling ideas and stories to the media --Effective at writing (pitches, plans, news releases, e-mail correspondence) --Friendly and outgoing --Practice creative/innovative thinking --Ability to accomplish tasks in timely manner/efficiently time (extremely fast typist a bonus) --Extremely responsive --Strong and interpersonal leadership skills (manage team and clients) --Very detail-oriented and organized --Propensity for problem solving --Project management skills --Ability to multitask --Strategic thinking --Proficient in software programs: Excel, Word, PowerPoint, and PaintShop Pro |
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